Amazon | Discover New RME Opportunities
This project represents a cross-org collaboration between Ops Internal Comms and the Reputation, Marketing, and Insights team. Combining our joint expertise in internal and external-facing storytelling, we sought to experiment with a hybrid, docu-style ad. In April 2025, the video was distributed to an internal audience via A to Z, Amazon’s employee-facing app. As of mid-April, the 30s video has driven 36K employees to the RME careers page, +2,330 bps vs. the '24 benchmark.
Role: Director
Performance Results
Open rate: 14.4% (+950 bps bps vs. '24 benchmark for normal content)
Engagement rate: 41.2% (+2440 bps)
Link click rate: 32.9% (+2330 bps)
Credits
Co-Director: Ben Herson
Producer: Jill Tegman
Production Company: Gradient Films
DP & Editor: Kyle Couture
AC: Jon Martinez
Sound: Kevin Hagen
Color: Rob Bessette
Frames
BTS
