Introducing PillPack
Role: Writer, Producer, Editor, and Colorist
Overview
PillPack is a full-service pharmacy that sorts your medication by the date and time, then delivers it right to your door every month. Designed for folks who take 5 or more meds per day, we’re helping customers stay adherent to their medication and improving their health as a result.
Highlights
As PillPack’s sole producer, videographer, and editor, I’ve spent the past four years evolving the brand from an early-stage startup to making headlines with the announcement of Amazon Pharmacy. Sitting on the Marketing team, I lead all things video for the PillPack and Amazon Pharmacy brands.
TV Campaign - “This is PillPack”
Role: Writer | Producer | Editor | Colorist // Distribution: National TV Campaign
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Shortly after joining PillPack, I helped identify television as a viable marketing channel for us to test. After seeing success with our first commercial, I focused my attention on writing the “This is PillPack” campaign. Over the following two years, I wrote, produced, and edited more than 20 national spots, which generated +180K sign-ups and +50k new customers. At the height of their performance, these commercials drove ~80% of all customer acquisition.
Explainer Videos
Role: Writer | Producer | DP | Editor | Colorist // Distribution: PillPack.com, paid social
Customer Stories
Role: Writer | Producer | DP | Editor | Colorist // Distribution: PillPack.com, organic social
PillPack.com Refresh
Role: Editor | Colorist
Folks
Role: Producer | DP | Editor // Distribution: Folks Magainze
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Folks is an online magazine dedicated to telling the stories of remarkable people who refuse to be defined by their health issues. Editorially independent, Folks is sponsored and published by PillPack. Part of our mission at PillPack is to create healthcare experiences that empower people. After doing several customer stories with PillPack, the videos below were motivated by my interest in doing more human-focused storytelling.
