PillPack, by Amazon Pharmacy
Scope of Work
Working within PillPack’s marketing and brand team, I served as the company's singular video producer, supporting them from early-stage startup, through their acquisition. In addition to regular filming and editing of customer testimonials and landing page assets, I was the creative lead behind Amazon's national television commercials.
Company Overview
PillPack was a full-service pharmacy that pre-sorted and delivered your medication. They were acquired by Amazon in 2020.
Roles
Senior Video Producer | 2018 - 2021
Video Production Specialist | 2017 - 2018
Introducing PillPack | Homepage video
Role: Writer, Producer, Editor, and Colorist
This is PillPack | TV Campaign
Role: Writer | Producer | Editor | Colorist // Distribution: National TV Campaign
Shortly after joining PillPack, I helped identify a new acquisition channel—television. After a successful pilot commercial, my focus shifted to writing scripts for our ongoing commercial campaign. Over the following two years, I wrote, produced, and edited more than 20 national spots, which generated over 180K sign-ups, resulting in +50K new customers. At the height of performance, these commercials drove ~80% of all customer acquisition.
Explainer Videos | Landing Pages and Social
Role: Writer | Producer | DP | Editor | Colorist
Customer Stories | Landing Pages and Social
Role: Writer | Producer | DP | Editor | Colorist
Landing Pages
Role: Editor | Colorist
Behind the scenes
Mini-Docs | Folks, A PillPack Magazine
Role: Producer | DP | Editor
Editorially independent, Folks was sponsored and published by PillPack. Folks was an online magazine dedicated to telling the stories of remarkable people who refuse to be defined by their health issues.
