Atolla Skin Lab
Scope of Work
Having worked together at Formlabs, Atolla's founder Meg enlisted my help to create a Kickstarter campaign to reach the company's fundraising goals, which we exceeded within 24 hours of going live.
Company Overview
Born out of MIT, Atolla used machine learning to create custom skincare serums for its customers. The service was designed to identify your unique skin profile, develop custom serums specifically for you, and track your skin’s progress. Atolla was acquired by Function of Beauty in 2021.
Role: Director of Photography and Video Editor (Freelance)
Kickstarter Launch
Press: Tech Crunch | Allure | Cool Hunting | Core77 | Inhabitat | New Lab
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Testimonial
“Working with Josh on our Kickstarter exceeded all expectations! The video he shot and produced helped us exceed our funding goal in just 24 hours. Not only is he an incredible producer, both talented and organized, but he is amazing at translating a brand identity into video. Josh helped us do something essential for an early-stage tech company: take a complicated concept and translate it to a simple, clear narrative.”
