Amazon Pharmacy
Scope of Work
After PillPack was acquired by Amazon in 2018, our small, but mighty marketing team was tasked with creating the brand identity for Amazon Pharmacy, Amazon's first venture into healthcare. My role was to create the announcement video that launched the brand.
Company Overview
Launched in 2020, Amazon Pharmacy is a full-service pharmacy that delivers your medication right to your door.
Role: Senior Video Producer | 2018 - 2021
Launch Videos
The Challenge
Made entirely under quarantine, our creative process had to adapt to work within covid-restrictions. As the writer and editor for this project, I was able to create prototypes from home, receive feedback, and iterate until we received buy-in on the concept. This process allowed us to reduce risks and communicate creative direction to our production partners.
The Results
The launch video was leveraged across over 1,800 broadcast segments, including a feature on Good Morning America. The social-specific versions I created were shared via Amazon’s Instagram, Facebook, and Twitter accounts, directly driving 3.7B impressions, 1.5M landing page visits, and 75K customer sign-ups.
Full Campaign
Landing page assets, video ads, paid-social content, and display ads
Performance
Press
Short-list collection of 80+ online stories:
CNBC | ASSOCIATED PRESS | BLOOMBERG | CBS NEWS | CNN | FORBES | VOX | tech crunch | the verge
Process + BTS
After getting the green light on the concept, I worked with our production partners at Gradient Films to plan for a COVID-safe shoot. Location scouting involved gloves and masks, casting was done remotely, and everyone took covid tests before arriving on-set. In August, we emerged from quarantine for four days of filming — the first time seeing any of the team in person since March. From there, it was back home to edit 16 unique variations of the video for launch. We kept voiceover, mix, and color all under one roof with the help of our friends at The Soundtrack Group. Then finally, the team at Brickyard VFX was called in for screen replacements and general cleanup.
VFX
Work done by Brickyard VFX
Credits